About LUKiN
Welcome to LUKiN – where insights bridge the gap between data and decision-making. We are dedicated to empowering businesses with the clarity and evidence they need to thrive. Our mission is to unravel the complexities of market research, blending rigorous analysis with strategic foresight. We partner with you on a journey towards informed decision-making, ensuring every piece of data advances your overarching goals.
Our name, LUKiN, reflects our foundational approach: 'looking' into data for deep insights while honouring our rich and blended heritage — linking our Basque roots with our experience living in the UK. This combination symbolises the fusion of meticulous research and cultural depth that shapes our unique brand identity.
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About Us
About Me
Hi there! I'm Irene, your go-to expert in market research and data-driven storytelling. With over a decade of experience across various industries, I've honed my skills to not just interpret complex data sets but to turn them into actionable strategies that drive growth and understanding.
From the bustling streets of Birmingham to the vibrant life in Bilbao, my journey has been nothing short of adventurous. I bring a unique blend of Business Intelligence, in-depth market insights, and a dash of creativity to every project, ensuring your business not only meets but exceeds its strategic goals.
Outside of spreadsheets and reports, I am passionate about embracing sustainability in business and a proud advocate for women in tech particularly. When I'm not delving into data, you might find me enjoying a good padel match or exploring my local restaurants and coffee shops.
Ready to unlock new insights for your business?
Irene Tobajas
Founder
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We are based in Spain and work with businesses all over the world.
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